Beyonce Didn’t Make Bank
If you’re a recording artist, chances are your vision board includes playing the halftime show at the Super Bowl. Forget that shiny star on the Hollywood Walk of Fame. There are 2,700 of those. You know you’ve truly made it in the music biz when you nab the gig at the Super Bowl.
The NFL spends money on the Super Bowl as if they have a farm full of money trees. They don’t skimp on anything—except the performers. They pay for the production, travel, and even the entourage, but halftime show performers don’t cash in. They’re unpaid, but they still reap the benefits like fulfilling their Super Bowl dreams and walking away with massive exposure that drives their album sales.