#26: On the Nose
I can’t tell if this advertising strategy is more brilliant or brutal. It seems a little insensitive, but then again, this is a funeral home we’re talking about. They do need some way to get their name out there, and this is certainly an effective one.
I suppose it also doubles as a public service announcement, so even if they are marketing themselves alarmingly, they could also be making a very real impact in the struggle against the fatal car accidents that plague our roads and highways way too much.