Give the People What They Want
If a business is going to succeed, there needs to be some sort of need for it within society. Plenty of people have good ideas, but if there is a hole in the market, you will find your success. Considering that so many people kept asking her for her help, Jen began to wonder if she had just come across a new business idea…

We can only imagine what that first night must have looked like for Jen after she and her roommate started discussing the possibilities of this crazy idea coming to life… Considering all of the money that goes into the wedding industry, Jen was puzzled as to “Why is there no one whose job it is to be there, really be there, for the bride”? After all, she should feel supported on her big day.