All Bridesmaid-ed Out
If you have ever been a bridesmaid then you can sympathize with the many times Jen has had to be part of a bridal party, without getting paid for it. Sure, being there for your friends on their wedding day is beautiful, but Jen felt as though she “quickly became the walking, talking, pastel dress-wearing cliché of always being the bridesmaid”.
This was a real turning point for Jen because she realized she had formed a real skill, but she also “Started to notice that weddings were filled with pockets of stress, anxiety, and loneliness for the people getting married”. Combine her newly formed skill and a hole in the wedding market and you have yourself a business idea!