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The Science of Fashion (Or the Fashion of Science?)

April 28, 2022 by Moshe Goldyan

If you’ve ever gone to your closet and pulled out something specific for any reason at all, then you’ve engaged in the psychology of fashion. This is a crazy broad topic and today we are barely going to skim the surface by talking about how different garments in different colors affect our moods and how we attempt to convey ourselves to the world. Let’s get into it! 

Feeling Optimistic? 

(image via: not jess fashion) 

Maybe you just know you’re going to have a good day or maybe you’re hoping for one, whatever the case may be, research has found that by wearing bright, warm colors such as yellow or orange in pieces that are tailored to fit and on the dressy side, these variables will work together to make you feel optimistic and vibrant. Like human sunshine! 

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Just Plain Happy? 

If you’re just feeling happy and want the world to know or you’re looking for a way to perhaps boost your happiness, research found that by wearing pink in a loose, flowing manner, you’ll start to feel just that! 

No Stress

(image via: fashion agony) 

Most of us have probably experienced stress or even anxiety, so if you’re looking for a way to dress that will encourage a calm, serene feeling, find something in a cool color or white that is comfortable and casual and you’ll start feeling simply more chill. 

The Inspiration

For the days when you’re feeling tired and uninspired, you’ll want to reach for jewel-toned garments, think deep blue, deep turquoise, or purple. Research tells us these garments will need to be solid colors that are both tailored and on the dressy side. 

Safety First

(image via: interior designerella) 

Have you ever woken up and just felt like you were going to be a little homesick all day? Unfortunately, as an adult you can’t really just grab your old blankie like you used to be able to as a kid and instantly feel better; however, you can dress the part. Kinda. Research has shown that by wearing solid neutrals such as beige, brown, or gray in a manner that is both well-fitted and familiar you’ll notice a feeling of safety and comfort. 

Young at Heart

If you’ve been drinking from the fountain of youth, or at least want people to think you have been, opt for pieces in yellow, orange, pink, or white. These pieces should be closer to athleisure wear and they will have you feeling energized and healthy! According to science, that is. 

Filed Under: Mobile

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